I am a catalyst for innovation and seasoned leader in visual storytelling though photography and video. I have worked up through the consumer e-commerce sector from skillful photographer to impactful creative director, this journey is a testament to consistent growth, evolving from creative execution to strategic oversight. I excel at building and empowering high-performing teams, fostering environments where innovation thrives and individuals are encouraged to push creative limits. Bringing a unique blend of artistic vision and sharp business acumen, ensuring creative projects not only captivate but also drive tangible results. My expertise lies in transforming ideas into powerful visual narratives that resonate and make a real impact.